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Perspective

CI Producer Perspectives: How Do You Help Your Clients Understand the Need for Critical Illness Coverage? [Video]

March 10, 2015| Von Steve Rowley | Critical Illness | English

Region: U.S.

The first video in our Critical Illness Producer Perspectives series focused on why agents sell this important product. The video here addresses the challenge of how agents help their clients to understand the need for critical illness coverage.
 
When we think of Major Medical, Dental, Life Insurance, or even Disability insurance, agents normally don’t need to invest time explaining what the insurance is or why it’s needed. Instead, they are free to focus on the various features or what the appropriate levels of coverage should be. In the case of Critical Illness insurance, however, few consumers have heard of the product and fewer still understand why they need it. 
 
Some producers help their clients understand the need by creating a scenario and asking what they would do if suddenly faced with high out-of-pocket bills as a result of surviving a critical illness. Others focus on the gaps inherent in many other forms of insurance, highlight what those policies don’t do, and show their clients how Critical Illness insurance can help to fill these gaps. 
 

Watch our short video to see how the producers we’ve interviewed help their clients understand the need for Critical Illness insurance.

 

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