CI Producer Perspectives: How Important Are Rates? [Video]
When interviewing experienced U.S. agents for Producer Perspectives, we felt it essential to ask about the importance of premium rates. Whereas we understand that price matters for any product, we wondered just how sensitive price was for a relatively new and significantly under-penetrated market such as Critical Illness insurance.
Responses varied from rates being not at all important to very important. But most responded that, while rates are of some importance, they simply need to be reasonable for consumers to understand the value proposition.
Learn what our group of agents thought about the importance of rates.