Unsere Internetseite verwendet Cookies. Indem Sie weiter auf unserer Website navigieren, stimmen Sie der Verwendung von Cookies zu. Mehr Informationen finden Sie in unserer Datenschutzerklärung.


Marketing to the Millennial Mindset [Presentation]

December 09, 2014| Von Marissa Valente | L/H General Industry | English

Region: U.S.

The Millennials, anyone born between 1980 and 2000, number 80 million in the U.S. and they represent a generation with massive insurance growth potential. While 60% say good health is the most important thing in life, 25% lack health insurance and only 13% have disability insurance.

It's clear that many insurers still don’t know how to adequately engage them as buyers. Millennials' different digital preferences and a more socially aware mindset call for a fresh approach to marketing financial services and insurance products. To help make your marketing more relevant to the millennial generation, see our three takeaways on strategies we believe work.


Stay Up to Date. Subscribe Today.


Lernen Sie unsere Experten kennen

View Contributors