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Perspective

Who Needs Insurance? Preparation for the Generations [Presentation]

February 01, 2015| Von Heidi Alpren | L/H General Industry | English

Region: U.S.

It’s a new year and you already feel busy. Very busy. If you’re in the 25- to 54-year-old age group you know that work, household activities, caring for others, engaging in sports and other leisure activities are taking up most of your time, leaving little for thinking about anything else, let alone insurance benefits. 

Now think about your customers - if they are feeling overwhelmed by day-to-day life, how can you convince them to find time in their busy schedules to review their benefits? Here are some important statistics from our Life & Health Fact Book that demonstrate why any generation - but especially Gen X and Baby Boomers - need to prepare for the unexpected. 
 

 

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